“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.”
Its not book or poster design, it is not an illustration, and the highest achievements of those disciplines are not what web design aims for. Although websites can be delivery systems for both games and videos, and can look stunning, such sites are typical of game design and video storytelling, not of web design.
Making a statement
Great web designs can be compared with great architecture. All office buildings, however distinctive, all have lobbies and bathrooms and staircases. Websites, too, share these all of these commonalities.
Great web designs are like great typefaces: some, like Qlassik bold, impose a personality on whatever content is applied to them. Others, like Helvetica Neue, can fade into the background appropriately supporting whatever tone the content provides.
Although a great site design is completely individual, it is also a great deal like other site designs that perform similar functions.
The inexperienced or insufficiently thoughtful designer complains that too many websites use grids, too many sites use columns, too many sites are “boxy.” Efforts to avoid that style have been around since 1995; while occasionally successful, they have most often produced aesthetically unpleasant and needlessly unusable designs.
The experienced web designer, like the talented newspaper art director, accepts that many projects they work on will have headers and columns and footers. Their job is not to complain about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging.
If the web designer achieves all of these details, their work will make a statement, guaranteed!
To find out more information about our web design company in Nanaimo BC, please visit: Webgraffiti.ca or watch our new video below.
Address: 55 MUSEUM WAY, NANAIMO, BC V9R 0B5
Phone Number: (250) 616-9800